Dr Paul Gibson, Coops Collective CEO, said:

“We’re delighted to have been shortlisted for this award. The solution we submitted characterises our dedication to innovation and creativity and provides our clients with real word solutions that deliver value. Our client Concept Northern has always been forward thinking and working in partnership with them has come up with something to truly help their customers.”

For the past 15 years, the IT Europa Awards have been running to recognise and reward leading projects, technologies, and businesses throughout the IT and tech industry. The awards cover a variety of different industry areas, providing awards.

IT Europa’s Editorial Director Will Garside said:

“It was a fantastic year with a great number of entries, making it a challenging task to select the finalists from such an exceptional pool of submissions… In total we received over 300 entries from 18 different countries across Europe for this phase, with a wide range of participants including multinational suppliers and innovative startups. “

“We extend our gratitude to all those who submitted entries and are looking forward to announcing the winners this May at our gala event.”

The much-anticipated event will take place on May 18th at the Royal Lancaster Hotel in London, where numerous prestigious accolades will be presented to celebrate the most renowned companies in the channel.

For more information contact Paul Doherty at marketing@coopscollective.co.uk

The post PureNet Selected as Finalist in IT Europa Channel Awards appeared first on PureNet.

Our own business practises are no exception. At Coops Collective, we want to be able to give everyone we work with the confidence that we can not only achieve their goals and expectations, but that we can exceed them. That’s why we’ve worked hard towards attaining ISO 27001 and ISO 9001 accreditation for our own organisation, which we can now gladly announce that we’ve achieved.

What is ISO 27001?

ISO 27001 is a standard jointly published by the International Organization for Standardisation and the International Electrotechnical Commission. It specifies standards and requirements for the handling of information security management systems (ISMS). ISO 27001 is the leading international standard focused on information security and is built around a framework that enables organisations to protect information of the business and their customers/clients in an effective, systematic manner. This is done through an ISMS.

The three ISMS security objectives, consisting of confidentiality, integrity, and availability, are achieved through a standardised set of rules that an organisation must follow to attain ISO 27001 certification. These rules include:

• Identifying stakeholder expectations of the business’ information security
• Identifying risks for the information
• Defining controls and preventative methods for meeting expectations and handling risks
• Setting clear information security objectives
• Implementation of the controls and risk mitigation methods
• Continuous measurement of the performance of the controls, and continuous improvement of the ISMS

There are a vast array of clauses and specific requirements in order to obtain ISO 27001 certification, and the entire certification process is complex and lengthy, making it a very difficult ISO certification to achieve.

What is ISO 9001?

ISO 9001 is the international standard that specifies requirements for a quality management system (QMS). A quality management system is a formalised system that documents processes, procedures, and responsibilities for achieving quality policies and objectives. This certification shows that the business with ISO 9001 accreditation has created, implemented, and maintained a QMS that’s based on the seven quality management principles, as outlined in the standard:

• Customer focus
• Leadership importance of top management
• Engagement of people
• The process approach
• Improvement
• Evidence-based decision making
• Relationship management

Certification is a lengthy process following the QMS creation as well as internal and external audits. Certification can only be given after the second stage of the external audit.

The benefits that our ISO accreditations provide for your business

Following the significant amount of work we’ve put into achieving both ISO 9001 and ISO 27001 certification, it’s safe to say that we’re incredibly excited to have received both accolades. They are notoriously difficult to acquire, and they allow us to provide peace of mind to our current and future clients that we are dedicated to following the best practises of information security and that their information will remain securely protected.

Coops Collective ISO 27001 and ISO 9001 accreditations provide a wealth of benefits both to the way we operate, and to the businesses we work with:

• You can be assured of the quality of security of your information when working with us

When it comes to guaranteeing the safety and security of your businesses information whilst working with external organisations, ISO 27001 certification is a key indicator that you’re working with an organisation who holds your protection as a top priority. A rigid framework is in place in order to achieve and maintain ISO 27001 accreditation, and this framework is constantly subjected to quality checks. This means you can be confident in the organisation’s abilities to keep your information secure at all times.

• You’re working with a business that complies with business, legal, contractual, and regulatory requirements

Compliance with various requirements is vital when it comes to information security. When working with an ISO 27001 certified business, you can rest assured that the organisation has adequate and proportionate security controls in place that are designed to keep your information safe whilst being in line with the ever-evolving and strict regulatory requirements surrounding information security. These include things such as GDPR and NIS regulations.

• Your business can take advantage of working with an organisation with improved structure and focus

ISO 27001 and ISO 9001 certified organisations have dedicated a considerable amount of time and effort to creating efficient, effective systems, including clear responsibilities and processes, that enable them to provide a more structured and streamlined operation when it comes to managing information risks. This in turn results in increased productivity with no duplication of effort thanks to clearly laid out responsibilities, enhanced decision-making, and reduced costs.

• Your information is significantly less susceptible to successful cyber attacks

Cybercrime is a tremendous danger in the digital world, and its prevalence continues to grow by the day. Without proper protection, control and mitigation processes in place, your information is at risk. With an ISO 27001 certified organisation however, data and information processing boasts an incredibly strong level of protection against cyber-attacks. ISO 27001 certification means data receives higher levels of protection with consistent quality checks.

You can put your trust in us

Achieving ISO 27001 and ISO 9001 accreditation is a huge feat for us here at PureNet. We’ve worked tirelessly to attain our certification in both standards, and we’re proud to be able to offer our existing and future clients the confidence that we not only provide an outstanding level of service in every project that we undertake, but also that we can assure complete protection for the information and data we handle.

Interested in seeing what we can do for your business? Get in touch with us today.

The post PureNet Receives ISO 27001 and ISO 9001 Accreditation appeared first on PureNet.

How Repeat Commerce can aid businesses

With the introduction of our subscription ecommerce agency, we’re able to apply our existing expertise in the subscription world with PureNet directly through a dedicated and experienced team. The idea behind Repeat Commerce is to provide businesses who have decided to adopt a subscription-based model with exactly the right knowledge and tools they need to grow and succeed.

As a group, we’ve already spent the last decade working closely with a wide variety of subscription-based businesses in a range of different industries. We’ve built a portfolio of successful platforms and projects and helped each client to both meet and exceed their goals. This has been achieved through a combination of expert consultation, bespoke and focused development, in-depth platform management, competitive multi-channel marketing and much more.

By applying the wealth of experience that we’ve gathered over the years into a dedicated team, we believe we can continue to provide the high level of service that our clients have come to expect, combined with an even greater sense of commitment.

Essentially, Repeat Commerce is our next step in maximising the potential of our subscription ecommerce clients. An agency that truly understands the subscription model, backed by years of research and first-hand experience that has already proven successful.

We’re extremely passionate about what we (and our clients) do – with a dedicated agency on hand to channel that shared enthusiasm, it’s a sure-fire way for any business to grow and succeed.

Repeat Commerce and the wider PureNet Group

We’ve already worked closely with subscription providers from a diverse range of industries. Bauer Media UK, Hearst UK, Dennis Publishing, Puzzler, Jane Plan, Wormers Direct and more have all entrusted the PureNet group to deliver effective platform capabilities and market-leading business results.

For example, we built a platform for Immediate Media that provided a seamless, responsive experience that maximised engagement from visitors and customers across the board. Personalisation for visitors was a key focus, due to the substantial variations in the titles available through the platform and the diversity of its visitors. Speaking of visitors, Immediate Media’s subscription platform was one that experienced significant traffic volumes already, clocking in over 120 transactions every minute. This meant that the platform we created needed to be robust and scalable, but also intuitive for both customers and the Immediate Media team.

The results on the Immediate Media project were excellent – mobile sales increased by 50%, the marketing team were able to run extra promotions and experience an impressive 60% conversion rate as a result, and the site’s overall conversion rate increased by 10%. The site maintained 100% uptime throughout, due to the robust infrastructure that we created.

Those results aren’t exclusive to just one of our clients either. We strive to ensure that, as a group, we deliver on and exceed the requirements of everyone we work with on every single project. Repeat Commerce will carry that very same ethos from the beginning and will work seamlessly with the group to achieve ours and our client’s goals.

Do you want to grow your subscription ecommerce business?

There’s never been a better time. Subscriptions are rapidly increasing in popularity – they’re proving to be one of the best ways for consumers to shop across a huge range of industries. As PureNet mentioned in a previous article on the rise of subscription ecommerce, particularly in the UK, the population as a whole are heavily invested in subscription services.

Approximately £2 billion is spent every year on these services in Britain alone, with individuals spending an average of £60 each per year. Certain subscription markets are predicted to continue growing at a rapid pace too, with the subscription box market expected to reach an estimated worth of £1 billion by 2022. That’s an enormous growth of 77% on recent figures.

The fact is, subscriptions have long held a solid position in B2C commerce, and the evolution of our world and technology has enabled the industry to grow at an astonishing rate. The digital boom has catapulted subscriptions into the eyes and hands of every individual with internet access, and it’s easy to see why. The extensive list of benefits that subscriptions provide both businesses and consumers is impossible to ignore, and as we evolve more and more, that list continues to grow.

If you have an existing subscription venture, or you’re working to breathe life into a new subscription idea, get in touch with us. We’ve created Repeat Commerce to provide you with everything you need to supercharge your subscription service, and we’re happy to discuss your needs or answer your questions.

The post Announcing The Launch Of ‘Repeat Commerce’ – Our Dedicated Subscription Ecommerce Agency appeared first on PureNet.

We want to ensure that we can continue implementing our expertise in this exciting industry, and with that in mind, we’d like to introduce you to our dedicated subscription ecommerce agency – Repeat Commerce.

What is Repeat Commerce?

In short, Repeat Commerce is here to provide assistance with the consultation, planning, design, and the building of successful platforms for subscription ecommerce business models. The group has already been able to provide these services across a diverse range of sectors and industries, and now with a dedicated agency in our ranks, we’re able to take our capabilities even further.

In order to maximise the opportunities available to businesses in the subscription world, we’ve built a team of knowledgeable and experienced consultants who possess an exceptional skillset, enabling us to take both new and existing ventures to new heights. On top of that, Repeat Commerce also boasts a team of talented creatives, marketers, developers and solution specialists that, combined with our consultants, work together in harmony to breathe life into new ideas or invigorate and expand existing ones.

Building your idea with a talented development team

Turning your ideas into reality is what our developers specialise in. Repeat Commerce features a specialist development team that are dedicated to delivering the quality your business deserves. Every single developer within the team has a vast range of experience behind them, particularly when it comes to subscriptions and ecommerce. Combined with our highly skilled project managers who run the coding timetables with exceptional precision, our development team is more than capable of building your ideas to the highest standard.

Since 2006, the PureNet group has completed a number of bespoke solutions for a multitude of clients in a diverse selection of industries. We’ve also built and managed solutions through some of the most revered ecommerce platforms available, including Magento, BigCommerce, custom platforms and more. These proven platforms (as well as an enormous variety of custom ones) are the heart and soul of countless businesses all over the world, including some of the biggest ecommerce subscription brands in existence.

Our talented development team have worked closely with such a broad range of platforms, enabling each and every member of the team to build a diverse portfolio of skills and abilities that lend themselves directly to the aims of Repeat Commerce. Being able to implement the vast and varied experience of the team means that the agency is well-equipped to handle the needs of any subscription venture. In a world with such prominent evolution, particularly in the digital and ecommerce world, this is a significant advantage that Repeat Commerce clients will be able to take advantage of. Each platform that clients wish to base their digital subscription service around, be it a custom creation or pre-existing, can be attended to with meticulous attention to detail by every member of the development team.

Giving your subscription venture the exposure it deserves

No matter how good your online subscription service is, without traffic and a solid marketing strategy to go along with it-growth in revenue will be hard to come by. That’s why part of Repeat Commerce and the rest of the PureNet group’s services includes effective digital marketing.

As part of the development process, we’ll work closely with subscription businesses to ensure the site performs exceptionally well. We’ll also ensure that UX is a priority, creating an intuitive platform with a conversion-focused nature that benefits both the business and its customers. Then, when it comes to generating effective exposure to ultimately increase the revenue of the business, our dedicated digital marketing team will take the reins.

The benefit of having an expert digital marketing and consultancy team on hand is that they know exactly what it takes to achieve goals and business growth across a huge variety of channels. Our consultants have worked closely with clients and in-house teams, allowing them to combine their existing expertise with new developments in order to provide exactly the right advice at exactly the right time. This means that every element of your business can be crafted around the expert advice and guidance of our consultancy team, putting your needs and success first.

When it comes to marketing, our team are equally adept at refining your brand and building solid brand awareness. They work on building the digital presence of various businesses every single day, increasing traffic and conversions and building solid brand identities through a multitude of different processes. This means you’re not only getting to take advantage of a team that really knows about marketing, you’re getting to see and benefit from the capabilities of a team of people that have dedicated years of their lives to achieving marketing success.

In terms of your own venture, from the moment your subscription business goes live, Repeat Commerce and the extended PureNet family will be by your side to generate the ever-increasing exposure needed to grow your business and revenue.

The PureNet group’s history with subscription ecommerce

As we mentioned earlier, we’ve spent a great deal of time working with businesses within the subscription industry. As a group, we’ve had the opportunity to work alongside organisations in a variety of sectors, creating a range of bespoke solutions as well as taking on the renovation and management of existing platforms.

We’ve worked with Hearst UK, Bauer Media UK, Immediate Media, Dennis Publishing, Jane Plan, CTS, Wormers Direct, Cru Café, York Coffee and many more. The knowledge and experience that we already had prior to working with such a vast range of clients and businesses has grown significantly, and we continue to use that expertise to build on our proven success with every project we tackle.

Each and every project we work on comes with its own unique set of challenges. We constantly strive to meet and exceed the needs of each and every one of them by combining our previous experience with new ways of thinking.

The ecommerce world is changing

Consumer shopping habits have evolved. Subscriptions are rapidly becoming the shopping choice of more and more individuals every single day. With the expertise available through our dedicated subscription ecommerce agency and across the PureNet group as a whole, we can help any business looking to break into or expand within the world of subscription shopping.

For more information on Repeat Commerce or any of our existing services, get in touch with us today.

The post Introducing ‘Repeat Commerce’ – The PureNet Group’s Dedicated Subscription Ecommerce Agency appeared first on PureNet.

PureNet will be delivering ongoing support and application development for Hearst UK’s Magento Commerce Cloud platform. As one of the UK’s official Magento partners we were selected for our in depth knowledge and our track record in delivery. We’re extremely proud of the fact that we’re part of an elite group of development agencies recognised by Adobe, and that recognition has allowed Hearst UK to place their confidence firmly in our abilities.

PureNet is also part of the PureNet Group – an organisation with extensive experience in delivering dedicated ecommerce builds and bespoke solutions to clients. The group’s knowledge and specialisms spans a multitude of industries, and boasts a proven track record of working with publishers and subscription services such as Immediate Media, DC Thomson’s Puzzler, Bauer Media and Dennis Publishing. Now with the opportunity for us to work closely with Hearst Magazines UK, we’re able to apply our expertise within the industry to further build upon their existing success.

About Hearst UK

As the leading premium content and experience business, it’s no surprise that Hearst UK has developed a significant base of loyal customers. Originally founded in 1887 in the US by William Randolph Hearst, the Hearst Corporation has rapidly grown and evolved, acquiring a multitude of significant publications both in the US and internationally, many of which remain staple brands in the Hearst portfolio to this day. Hearst Corporation has also seen success in the book publishing industry, as well as radio and film, collaborating with some of the biggest names in the business (such as Metro Goldwyn Mayer).

Fast forwarding to the present day, Hearst UK is responsible for the publication of 23 of the UK’s most highly-regarded and trusted brands. The list of publications includes: ELLE, Cosmopolitan, Good Housekeeping, Esquire, Men’s Health, Women’s Health, Prima, Harper’s Bazaar, Red and many more.

It’s safe to say that Hearst UK’s publications have had a profound impact on modern society. Hearst Uk’s print and digital brands reach over one in three UK women and one in four UK men every month, and its trusted content engages them wherever they are. They sell over four million magazines a month, reach 20+ million UK digital unique users and have more than 79 million likes and follows through via its social media platforms.

Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Its licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories and Men’s Health home gym equipment. They also have a growing operation offering accreditation through the state-of-the-art testing facility at the Good Housekeeping Institute.

With Hearst UK’s extensive capabilities and vast customer-base, the integration of their sites with CDS Global ensures that fulfilment and distribution of Hearst magazines is achieved efficiently and effectively.

What Adobe Magento Cloud Commerce Offers Businesses

Aside from the fact that Magento itself has become one of the most powerful, widely-adopted platforms for ecommerce to date, Adobe’s Magento Commerce Cloud offers unparalleled flexibility and power for digital merchants in a single scalable package. By combining the tools and resources from Adobe’s Experience Cloud, this package platform can actively save businesses time and money from the get go. Here’s a run-down of how Adobe Magento Commerce Cloud can benefit your business:

An all-in-one integrated suite of tools for ecommerce – Everything a digital business could need, all in one place, completely integrated for maximum performance. That means your business process esare streamlined from the start.

Magento Commerce with Adobe’s class-leading tools – With Magento at the heart of it all, you can rest assured that your storefront will be operating smoothly with one of the most highly-regarded platforms on the market. You’ll also be able to take advantage of Adobe Analytics, Adobe Target, and Adobe Experience manager, all seamlessly integrated.

Cloud-based system keeps your business on top of updates and security – Adobe’s Magento Cloud Commerce makes everything faster, whilst its scalable nature prevents downtime at crucial moments. The latest Adobe innovations and upgrades will always be readily-available so that you don’t miss out on important updates or fixes.

Every channel can be managed intuitively from one place – Adobe Magento Cloud Commerce keeps every single one of your channels working smoothly. It’s perfect for global, multi-site and multi-brand organisations.

For more information on Adobe Magento Cloud Commerce, head on over to our recent article that covers the platform in more detail.

Subscription ecommerce holds a firm place in the future of online business

Hearst UK’s continued growth and success is proof that subscriptions, particularly in the publishing industry, remain a powerful force in the world of commerce. Subscription e-commerce has found significant success in recent years, with everything from goodie bags and beauty boxes to digital media services and software becoming increasingly important to its consumers. It’s a constantly-evolving business model that brings significant benefits to both businesses and consumers, ensuring a predictable income stream for companies combined with a more flexible, accessible approach to goods and services for their customers.

Typically, the average Brit spends approximately £60 per year on subscription services, with more than £2-billion being spent nationwide on these services each year. That number is continuously on the rise as more and more businesses are deciding to adopt this highly-beneficial model. Everything from hobbies to weekly meals are becoming catered for via subscription services, dramatically changing the way that consumers shop. In a digital-first world, it’s certainly proving to be an effective model for businesses in all industries.

If you’d like more information on the services that PureNet can provide for you and your business, get in touch with us today. Our friendly team are always on hand to answer your questions and provide you with the information you’re looking for.

The post PureNet Welcomes Hearst UK for Ongoing Magento Commerce Cloud Development & Support appeared first on PureNet.

Jonathan Morgan. Coops Collective Operations Director said:

“We’re really excited to be working with Kooomo. It’s an exciting technology which offers our clients another approach to trading online. With its SaaS-based approach and revenue share model it complements our portfolio perfectly.

“With Coops Collective track record over 14 years of delivering exciting and successful eCommerce offerings our team is looking forward to adding our wealth of experience to delivering powerful Kooomo implementations.”

Ciaran Bollard, Kooomo’s CEO commented:

“We are delighted to extend our UK presence with Coops Collective, a leading eCommerce solutions agency. We look forward to innovating together to turbo-boost sales for our respective retailers and brands going forward.”

About Kooomo Digital Commerce Platform

Kooomo works with clients to maximise all digital sales channels globally by combining our expertise and next-generation platform in a proven and affordable digital commerce cloud solution. Built by eCommerce managers and named in Gartner’s Magic Quadrant, Kooomo’s platform brings together every piece of the digital commerce puzzle. With a flexible revenue-share model, we’re all driven to succeed. Our extensive partner ecosystem, with world class technologies, ensures businesses are future proofed to keep up with the evolving digital commerce landscape.  Kooomo services a diverse range of customers worldwide, including Morrisons, Nutmeg, Havaianas, Butlers Chocolates, Avoca, CP Company, Miss Bikini and Blauer USA.

About Coops Collective

PureNet was established in 2006 and provides integrated ecommerce, portal solutions and applications. Its solutions span B2B and B2C clients and PureNet has worked with brands such as Argos, Krispy Kreme, Redde plc, Immediate Media, LighterLife and Jane Plan.

For more information on PureNet’s Kooomo ecommerce services contact us.

The post PureNet Partners with Leading Ecommerce Platform Provider Kooomo appeared first on PureNet.

The conversation was lively and provided some invaluable information to businesses considering a brand new ecommerce build or even a successful re-development of an existing store.

Watch the Webinar below

The post PureNet Takes to the Airwaves for UKFast Webinar appeared first on PureNet.

We’ve been speaking to Daniel about the recent developments to the Buy Subscriptions website to improve the overall user experience for over two million yearly visitors and deliver an increase in conversion rate and overall revenue. 

PureNet has been working with Immediate Media since 2014 when we developed an engaging, conversion-focussed bespoke ecommerce solution for their magazine subscription platform. The website was awarded with Ecommerce Campaign of the Year at the PPA Customer Direct Awards after the launch. The solution has allowed customers to purchase or renew subscriptions for print or digital quickly and easily. Since the new platform launch, Daniel and his team have been working on further optimisation of the platform to improve user experience and deliver increase in average order value and conversion rate.

In 2018, Immediate Media embarked on an exciting journey to further optimise their buysubscriptions.com website using Coops Collective integration services to implement tools such as Optimizely, incorporating Tesco part payments, the use of gift card in checkout and implementing promotional engine logic while making sure their order processes were GDPR-compliant. On top of on-site optimisation, Immediate Media also enhanced the use of their online marketing channels, integrating Facebook conversion tagging to be able to track the digital user journeys.

Daniel tells us about the implementation process and what impact the different developments had on the buysubscriptions.com website, conversion rate and revenue.

Thank you for taking the time to answer our questions, Daniel. Can you please describe the way you worked with PureNet to communicate and implement your 2018 roadmap?

Our close relationship with the PureNet team across account management, project management, consultancy, development and testing meant we were able to develop our features and technical roadmaps together. The valuable input from the PureNet team mixed with the strategic requirements of Immediate Media means we’re able to deliver projects effectively for our business – and we delivered a lot in 2018!

How did you determine which features took precedence within the plan?

We score our development backlog in a benefit vs. cost model, where benefits might include improved site performance, user experience, increased revenue, or a strategic business requirement, and costs might be development resource or missed opportunity from not reaching potential. We’ll also consider any hard deadlines (for example, GDPR related changes).

On top of overall UX advantages, did the integration of new technologies deliver additional improvements?

In early 2018 we undertook some technical optimisation and refactoring of the site to clean code and remove legacy functionality. This had a notable impact on page load times which decreased by 25%. Much of our 2018 roadmap was focussed on integrating new functionality – new payment types in particular. We’ve integrated continuous credit card, delayed payments for trial access, single free magazine issues, and part-payment vouchers. This work is in preparation for our multi-currency development in Q1 of 2019, swiftly followed by recurring PayPal. This will enable us to extend our overseas reach with relevant and more competitive offers.

How did the integration of the new features impact user journeys on the buysubscriptions.com website?

The ongoing improvement of the solution along with new offer strategies and growth initiatives across our marketing led to a record year for buysubscriptions.com in 2018. We saw users and sessions increase by 12% year-on-year, while our transaction metrics all saw growth: revenue (+14%), orders (+6%), and AOV (+8%).

We’re also delighted that we’ve received a Gold Trusted Service award from Feefo – a reflection of our entire subscription service; from website experience to receipt of their first magazine issue.

How are you planning to improve user experience for the Buy Subscriptions website further? What does the 2019 roadmap look like and how are you planning to collaborate with PureNet going forward?

As mentioned, multi-currency is a key development for Q1. We’ll also be carrying out many CRO initiatives this year, beginning with checkout improvements informed by customer data from multi-variant testing. We’re dedicated to ensuring our customers have a seamless experience on buysubscriptions.com.

We continue to build our strong relationship with PureNet so I’m excited to deliver another year of projects that will deliver growth for our business.

The post Improve User Experience | Q&A Session with Daniel Eales from Immediate Media appeared first on PureNet.

A portal means a doorway or entrance and in the realm of website development offers away of accessing a web system that will allow you, as a user, to perform a task. At Coops Collective, we have delivered a number of bespoke portals to clients ranging from SMEs to large corporation and aided in streamlining their internal and external processes.

To learn more about how PureNet can help you create new, cost-efficient processes within your business, download our Portal White Paper now.

Download Portal White Paper

The post Bespoke Portals and How They Can Help Transform Your Business appeared first on PureNet.

For the York Technology Conference, I teamed up with my colleague Kora Habinakova, Marketing Manager at PureNet and Magium to deliver a thought provoking conversation based around how online stores directly influence people’s buying habits and how to sell to your subconscious. Entitled “The Psychology of How to Sell Things and You”, we gave examples of Entry to Market and Omnichannel experiences and related this to Personal Branding, self-concept and a focus on Cognitive Dissonance.

In an interactive seminar we posed different views. I took on the role of the data-led Analyst, who spoke about how software should be bespoke, requirements-led and so should be your CV – accurate and full of information. Kora played the role of the Creative – who wants to go to market with good presentation and with an emergent strategy of sculpting any campaign. Selling yourself in a story-based language over specific details was the message here.

After each section we spun out into groups who voted with their feet to continue the debate with professed ambassador of the moment to showcase the volatility of consumer-led decisions and the importance of branding.  At the end – we revealed that, actually, Kora and I agree with each other in that you need a little of both approaches to create data-led experiences that resonate with audiences and empower brand advocacy.

For the rest of the day we had the pleasure and honour to listen to high achieving University of York Alumni speaking about their experiences in Tech.  Key highlights were “3 simple steps to making your first million as an IT entrepreneur” by Darryl Mattocks, Managing Director & Founder of Enistic. A key takeaway here was to select a KPI to aim for the “hockey stick effect”.  Find an attribute that you can attach a metric to in your business, sales, customer satisfaction etc and work on making this rise.  Then graph this to show investors that you have positive sustained continued growth.

Robin Pembrooke, Director of Content Production Workflows at BBC, presented his and BBC’s views on machine learning and data science in content production for TV and online. Robin spoke about digital transformation and how it impacts a large organisation such as BBC, who operate on the premises of up-to-date content and how technology, and artificial intelligence specifically, can help streamline internal processes to deliver fresh, targeted content to different audience segments.

Another key speaker on the day was Helen Bowyer, Emerging Technologies Manager at IBM, who told us about “Delivering Innovation in Emerging Technologies”. Amongst other inventions and key technical increments work in progress was lattice cryptography.  This is a new security method which hides data inside complex math problems (algebraic structures) called lattices.  This will also allow people to perform calculations on a file without ever seeing sensitive data or exposing it to hackers.

Overall it was a very well organised conference run by students and aimed at connecting students with local business professionals like us.  We hope our advice we imparted on the day encourages more to take the path of a career in Tech.  We also hope to lay the foundations for the next generation to work in jobs that are yet undiscovered.  Speaking at and listening at tech events such as York Technology Conference lays this pathway for those who choose Tech as their career path.

Enquire about Career Opportunities at PureNet

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